Homeyard
Retail . Dehradun
Area 4,000 sq. ft.
Status Complete // February 2024
Stepping into the world of Homeyard, Dehradun, unveils an extraordinary fusion of tradition and innovation. Crafted by Studio Dot, this 4,000 square feet experience center breathes life into the family's decades-long expertise in the furniture industry, marking their inaugural venture into the retail realm. Situated in the heart of Dehradun's commercial hub, presented a blank canvas fraught with challenges – from tight timelines to limitations on structural modifications. However, embracing these obstacles, Studio Dot embarked on a journey to create an immersive space where furniture transcends mere functionality to become a conduit for storytelling and dialogue.
Upon entering through the lift, visitors are greeted by an enigmatic mirror adorned with the tagline "live simply, live beautifully," inviting them to embark on a metaphorical journey of self-reflection. The brand's identity is subtly imprinted on the reception backdrop, ensuring its indelible presence in visitors' minds. As guests navigate through the space, they encounter various zones meticulously curated to evoke different moods and functionalities – from bedrooms to living areas, bars, and study spaces. Carefully selected schemes and colors harmonize with a diverse range of preferences, while functional elements like sample racks and prop stations facilitate seamless client interactions.
Photography Abhay Khatri