Kala Kriti

Retail . Patel Nagar, New Delhi

Area 1350 sq. ft.

Status Under Construction // May 2022

The store for Kirti Kala Kriti has been designed with the core concept of enhancing experiences. Essentially, it prioritizes human interaction with a built environment. In a commercial context, this means strategically using design elements to elicit an emotional connection to a brand and immerse occupants in a narrative.

Behind the glass façade, a product display space is provided which can change seasonally to keep the store facia dynamic throughout the year. Just as one enters the store, they will be surprised by the soothing curved walls that are not only aesthetically pleasing but also take away from the pronounced angles of the site.

Obscured behind a curved display wall, the space provides the privacy to the user.